Job Specifications & Details
Role Overview
A performance agency specializing in influencer marketing within the digital entertainment sector is seeking a Junior+ / Middle Influencer Marketing Manager. The team works with Instagram, YouTube, Twitch, and other platforms, focusing on the effectiveness of advertising integrations and achieving business metrics.
Key Responsibilities
• Search and select influencers for advertising integrations;• Conduct initial communication and outreach with bloggers;• Participate in negotiations regarding cost, formats, and cooperation terms;• Coordinate placements from approval to publication;• Monitor integration results and analyze key performance indicators;• Maintain records of advertising campaigns and placements.
Requirements & Qualifications
• Experience working in the digital entertainment sector;• Understanding of key marketing metrics: CPA, ROI, FTD;• Business correspondence and negotiation skills;• Ability to independently organize work;• Quick to master new tasks and processes.Plus points:• Experience with influencer marketing;• Knowledge of Instagram, YouTube, Twitch, and other social media platforms;• Understanding of a performance-based approach to working with bloggers.