Job Specifications & Details
Role Overview
We are seeking a Junior CRM Marketing Analyst for a full-time remote position. This role is ideal for a specialist with experience in CRM, customer retention, and lifecycle marketing, ready to grow within the dynamic digital entertainment industry.
Key Responsibilities
• Manage and optimize CRM campaigns, including email, WhatsApp, SMS, and push notifications. • Apply audience segmentation principles to enhance the effectiveness of marketing activities. • Conduct A/B testing to improve customer retention and engagement metrics. • Analyze data to identify trends and optimize customer lifecycle strategies.
Requirements & Qualifications
• Experience in CRM, customer retention, or lifecycle marketing. • Practical experience with email, WhatsApp, SMS, or push mailings. • Understanding of segmentation and A/B testing principles. • English language proficiency at Intermediate level or higher.