Job Specifications & Details
Role Overview
We are looking for the first specialist in the Lead Generation department to attract new traders from Ukraine through digital channels. This position offers a unique opportunity to build the direction almost from scratch. You will be able to independently propose hypotheses, test channels, and build an effective user acquisition system.
Key Responsibilities
• Launching and testing advertisements on Instagram, TikTok, and Telegram
• Working with TG Ads, thematic channels, and chats
• Searching for effective methods to attract traders
• Testing creatives, audiences, and hypotheses
• Analyzing CPL, CPM, CTR, and conversions
• Optimizing advertising campaigns and reducing the cost of a quality lead
• Searching for new acquisition channels and analyzing their effectiveness
Requirements & Qualifications
• Understanding of digital / performance marketing
• Confident work with numbers and advertising metrics
• Independence and initiative
• Readiness to test hypotheses and draw conclusions based on results
• Ability to independently understand a task and find a solution
• A plus: experience with Instagram Ads / TikTok Ads
• A plus: experience with Telegram Ads, channels, and chats
• A plus: experience in lead generation
• A plus: knowledge of Ukrainian language
• A plus: experience in FinTech, interactive entertainment, crypto industry, or affiliate marketing