Job Specifications & Details
Role Overview
We are seeking an experienced Lead of Marketing Management for our large entertainment project focused on Asian markets. This role involves strategic planning and oversight of all marketing activities, including email marketing, sales marketing, SMM, and promotional campaigns.
Key Responsibilities
• Email marketing: developing mailing plans;
• Conducting A/B tests for CTAs and email texts;
• Managing mailings to existing customer bases (LC / PUSH / SMS / Mail);
• Executing mailings to cold acquired databases;
• Sales marketing: overseeing the sales department, segmenting databases for calls, creating and adjusting scripts;
• Monitoring sales marketing results;
• SMM marketing: creating content plans for social networks, strategic planning;
• Managing existing social media channels, launching new thematic channels;
• Monitoring SMM results;
• Promotions: creating and launching local promotional campaigns for social media and email marketing.
Requirements & Qualifications
• Experience in Email marketing;
• Experience in Retention marketing;
• Experience in SMM marketing;
• English language proficiency at B2 level;
• Experience working with South Asia is a significant advantage;
• Experience in the interactive entertainment industry is a strong plus.