Job Specifications & Details
Role Overview
We are seeking an experienced Media Buyer to manage, optimize, and scale paid advertising campaigns across various channels, including ad networks, traffic sources, social media, search engines, and display platforms. The ideal candidate will possess over two years of performance marketing expertise, strong analytical capabilities, and practical experience with tracking tools and campaign optimization strategies. Prior experience with sweepstakes or social interactive entertainment products is a significant advantage, along with a deep understanding of the US market and consumer behavior.
Key Responsibilities
• Manage paid advertising campaigns across various networks and channels
• Optimize campaigns to achieve maximum effectiveness and ROI
• Scale successful advertising strategies
• Analyze data and report on campaign performance
Requirements & Qualifications
• 2+ years of experience in performance marketing
• Strong analytical skills
• Hands-on experience with tracking tools and campaign optimization
• Experience with sweepstakes or social interactive entertainment products (a strong plus)
• Deep understanding of the US market and audience behavior (a strong plus)