Job Specifications & Details
Role Overview
We are seeking an experienced Media Buyer to manage Facebook Ads campaigns within the interactive entertainment industry. This role involves launching, maintaining, and scaling advertising campaigns, alongside optimizing them based on key performance indicators.
Key Responsibilities
• Launching, managing, and scaling advertising campaigns in Facebook Ads for interactive entertainment projects
• Working with Tier-1 GEOs (UK, AU, FR, DE, IT, ES)
• Searching, testing, and scaling bundles (creatives, offers, landing pages, funnels)
• Optimizing advertising campaigns based on ROI, CPA, LTV metrics
• Analyzing effectiveness, working with analytics, pixels, events, and attribution
• Preparing hypotheses and conducting A/B tests
• Interacting with the creative and product teams
• Controlling profitability and scaling successful solutions
Requirements & Qualifications
• Experience as a Media Buyer for 2+ years (mandatory in the interactive entertainment sector)
• Proven experience working with Tier-1 GEOs (UK, AU, FR, DE, IT, ES)
• Deep knowledge of Facebook Ads and campaign scaling principles
• Proficient in analytics and key metrics (ROI, CPA, LTV, CR)
• Understanding of funnels, offers, creatives, and approaches to hypothesis testing
• English language - B2 level and above
• Self-reliance, responsibility for results, performance-oriented