Job Specifications & Details
Role Overview
We are looking for an experienced Middle/Senior Media Buyer to work with Facebook Ads in the finance sector and Tier-1 GEOs. The candidate should be able to independently find and scale profitable ad campaigns, effectively analyze results, and make data-driven decisions.
Key Responsibilities
• Working with Facebook Ads
• Finding and scaling profitable ad campaigns
• Analyzing key metrics (CTR, CPC, CPM, CPA, ROI)
• Testing creatives, audiences, and approaches
• Analyzing results and making data-driven decisions
Requirements & Qualifications
• Experience with Facebook Ads
• Practical experience with EU GEOs
• Understanding of key metrics: CTR, CPC, CPM, CPA, ROI
• Ability to independently find and scale profitable ad campaigns
• Experience with stable spend volumes
• Understanding of creative, audience, and approach testing principles
• Ability to quickly analyze results and make data-driven decisions
• Independence, responsibility, quick feedback, and interesting ideas