Job Specifications & Details
Role Overview
We are seeking an experienced Media Buyer to launch, optimize, and systematically scale advertising campaigns on Facebook. You will be responsible for continuously searching, testing, and scaling new converting bundles, as well as performing in-depth analysis of key performance metrics and ongoing optimization of current campaigns. Your role involves driving traffic to the interactive entertainment vertical via mobile applications (Apps), meeting team KPIs, and controlling budget return on investment.
Key Responsibilities
• Launch, optimize, and systematically scale advertising campaigns on Facebook.• Continuously search, test, and scale new converting bundles.• Perform in-depth analysis of key performance metrics and continuously optimize current campaigns.• Drive traffic to the interactive entertainment vertical via mobile applications (Apps).• Meet team KPIs and control budget return on investment.
Requirements & Qualifications
• Proven experience as a Media Buyer in performance marketing.• Mandatory practical experience with the interactive entertainment vertical and driving traffic via applications.• Proficient in Facebook Ads tools, with an understanding of optimization and scaling algorithms.• Strong analytical skills, ability to interpret metrics and react promptly to performance changes.• Goal-oriented towards high financial results and capable of working autonomously.