Job Specifications & Details
Role Overview
A performance marketing team focused on Facebook and the interactive entertainment vertical. The team has a strong infrastructure for traffic acquisition, including accounts, a farming department, technical support, designers, and analytics.
Key Responsibilities
• Acquiring traffic via Facebook for interactive entertainment projects• Working with Tier-1 / Tier-2 / Tier-3 GEOs• Finding, testing, and scaling profitable bundles• Working with creatives and spy services• Analyzing metrics and optimizing advertising campaigns
Requirements & Qualifications
• Experience as a Media Buyer in interactive entertainment for 1+ year• Practical experience independently launching traffic via Facebook• Average monthly spend of $30K+• Experience working with Tier-1 / Tier-2 / Tier-3 GEOs• Understanding of traffic economics and key performance indicators• Ability to independently find and test new approaches