Job Specifications & Details
Role Overview
Seeking an experienced Media Buyer to launch, optimize, and scale advertising campaigns on Facebook and TikTok platforms within the interactive entertainment sector. This role involves testing new bundles, creatives, and funnels, along with performance analysis to improve key metrics.
Key Responsibilities
• Launching, optimizing, and scaling Facebook campaigns• Testing new bundles, creatives, and funnels• Analyzing effectiveness and improving metrics• Controlling traffic quality and scaling profitable bundles
Requirements & Qualifications
• 1+ year of experience in the interactive entertainment sector• Experience with iOS and PWA• Working with Tier 1–3 GEOs• Experience managing budgets of $30–50k/month• Experience with Keitaro/Binom• Understanding of key metrics (ROI, ROAS, CPA, etc.)• Successful scaling cases in the last 3–6 months