Job Specifications & Details
Role Overview
We are looking for an experienced Media Buyer to join our team, focusing on advertising campaigns within the digital entertainment sector.
Key Responsibilities
• Launching, managing, and optimizing advertising campaigns• Discovering and testing new traffic sources and strategies• Analyzing performance metrics and scaling successful campaigns• Working with advertising accounts and related tools
Requirements & Qualifications
• Experience working continuously in the digital entertainment vertical for 9+ months• Practical experience in traffic acquisition via Facebook Ads or TikTok Ads• Experience managing daily budgets:— Facebook Ads: $1,500+/day— TikTok Ads: $250+/day• Ability to independently create creatives and discover effective approaches• Understanding of metrics: CTR, CPC, CPM, CPA, ROI, ROAS• Experience in scaling profitable campaigns• Skills in tracking, analytics, and attribution• Last active traffic generation no later than 2 weeks ago• Readiness to provide case studies and statistics