Job Specifications & Details
Role Overview
We are looking for an experienced Media Buyer to launch and scale Facebook advertising campaigns in the iGaming sector. This role involves in-depth analysis, optimization, and testing of new approaches to achieve high CPA, ROI, and ROAS metrics.
Key Responsibilities
• Launch and scale FB campaigns in the interactive entertainment sector.
• Analyze and optimize bundles for CPA / ROI / ROAS.
• Test new approaches, GEOs, creatives, and offers.
• Find working bundles and scale profitable ones.
• Provide technical specifications to designers for specific GEOs and approaches.
• Work with PWA / onelink / webview.
• Conduct analytics and reporting.
• Propose hypotheses and quickly test them.
Requirements & Qualifications
• Experience launching Facebook ad campaigns for interactive entertainment projects for 6+ months.
• Experience with PWA / IOS / Android.
• Monthly ad spend of $30k–100k+ (an indicator of experience, not salary).
• Ability to work with anti-detect browsers, trackers, and spy services.
• Understanding of how to improve traffic quality and ROI.
• Availability of recent case studies from the last few months.
• Systemic approach, initiative, and independence.