Job Specifications & Details
Role Overview
We are seeking an experienced Media Buyer to launch and fully manage advertising campaigns in Google Demand Gen. This role involves active optimization, scaling bundles, and testing hypotheses to achieve maximum ROI, along with analyzing key metrics and controlling budgets.
Key Responsibilities
• Launching and fully managing advertising campaigns in Google Demand Gen• Optimizing and scaling bundles to achieve maximum ROI• Actively testing creatives, audiences, and hypotheses• Analyzing key metrics, controlling budgets, and campaign effectiveness
Requirements & Qualifications
Experience with Google Demand Gen and a deep understanding of advertising campaign optimization principles. Ability to analyze data and make metric-driven decisions.