Job Specifications & Details
Role Overview
We are looking for an experienced Google PPC Media Buyer to work in the interactive entertainment sector. The candidate should have in-depth knowledge of setting up Google Ads search campaigns and understanding the mechanics of other campaign types. Experience with traffic tracking tools and the ability to navigate complex platform moderation policies are essential. A strong understanding of key metrics such as conversions, ROI, CTR, CPC, CPA, LTV is required.
Requirements & Qualifications
• At least 1.5 years of experience in a similar role (specifically in PPC/Google Ads within the interactive entertainment sector)• Ability to set up Google Ads search campaigns and understand the mechanics of other campaign types• Proficiency in using traffic tracking tools• Experience in navigating complex platform moderation policies• Understanding of metrics: conversions, ROI, CTR, CPC, CPA, LTV, etc.