Job Specifications & Details
Role Overview
We are seeking an experienced Media Buyer to manage and optimize Google Search Ads campaigns. You will be responsible for launching, maintaining, and scaling advertising campaigns across various geographies, as well as generating and testing hypotheses to improve campaign performance.
Key Responsibilities
• Launching, managing, optimizing, and scaling Google Ads search campaigns across various geographies and for different products• Generating, testing, and implementing hypotheses to improve campaign results and increase volumes• Working with products in the Utilities vertical• Analyzing campaign effectiveness and identifying areas for optimization and scaling• Monitoring key metrics and making data-driven decisions to maximize profitability and efficiency
Requirements & Qualifications
• 3+ years of practical experience with Google Ads, with a strong focus on search campaigns• Experience in mobile app marketing or subscription products is a significant advantage• Experience working with products in the Utilities niche is particularly desirable• Strong analytical thinking and ability to make data-driven decisions• Experience with tracking, attribution, and analytical platforms