Job Specifications & Details
Role Overview
We are seeking a Media Buyer for the digital entertainment industry (Google Ads / Facebook). This role involves launching and scaling performance campaigns, working with creatives, offers, trackers, and key metrics (CPA, ROI, CTR, LTV). The ability to test hypotheses, optimize traffic, and identify profitable combinations is essential for this position.
Key Responsibilities
• Launching and scaling performance marketing campaigns• Working with creatives, offers, trackers, and performance metrics (CPA, ROI, CTR, LTV)• Testing various hypotheses• Optimizing traffic acquisition strategies• Identifying profitable combinations and strategies
Requirements & Qualifications
• 1.5+ years of experience in launching and scaling performance marketing campaigns• Proficiency in working with creatives, offers, trackers, and metrics (CPA, ROI, CTR, LTV)• Ability to test hypotheses effectively• Strong capability to optimize traffic• Skills in identifying and leveraging profitable combinations