Job Specifications & Details
Role Overview
We are looking for an experienced Media Buyer with 2+ years of experience to acquire traffic for mobile utility applications (cleaners). Key responsibilities include purchasing and scaling paid traffic in Facebook Ads and Google Ads, optimizing for CPI/CPA/ROI, identifying new traffic sources, working with creatives and A/B testing, and analyzing unit economics.
Key Responsibilities
• Purchasing and scaling paid traffic in Facebook Ads and Google Ads• Optimizing for CPI/CPA/ROI• Identifying new traffic sources• Working with creatives and A/B testing• Analyzing unit economics
Requirements & Qualifications
• Experience in media buying for mobile applications• Proficiency in Facebook Ads and Google Ads• Knowledge of CPI, CPA, LTV, ROI, ROAS metrics• Experience with AppsFlyer/Adjust