Job Specifications & Details
Role Overview
We are looking for a Performance Marketing Specialist (Media Buyer) for an active digital entertainment project. Key target markets include Argentina, Mexico, Peru, and Brazil.
Key Responsibilities
• Launch and optimize advertising campaigns
• Search for and test bundles of 'creative + offer + GEO'
• Scale profitable campaigns
• Analyze competitors using spy services
• Work with creatives and set tasks for designers
• Manage daily budgets from $100 to $5,000+
• Test new GEOs and hypotheses
Requirements & Qualifications
• 1+ year of experience in media buying
• Experience with verticals: Digital Gaming Content / Nutra / E-commerce
• Confident use of Facebook Ads, TikTok experience is a plus
• Experience with Tier-2 / Tier-3 GEOs
• Experience with LATAM will be a significant advantage
• Experience with Keitaro / Binom or similar tools
• Understanding of CTR, CPC, CPA, ROI, LTV
• Experience in testing and scaling bundles
• Understanding of account farming and anti-detect environments
• Self-creation of creatives, AI tools, and TikTok Ads experience will be a plus