Job Specifications & Details
Role Overview
We are looking for an experienced Media Buyer to work with TikTok Ads in the interactive entertainment sector. You will be responsible for launching, managing, and optimizing advertising campaigns, as well as finding and testing new bundles.
Key Responsibilities
• Launching, managing, and optimizing advertising campaigns
• Searching for and testing new bundles
• Analyzing metrics and scaling successful campaigns
• Working with advertising accounts and related tools
Requirements & Qualifications
• Experience working in the interactive entertainment vertical for at least 9 continuous months
• Practical experience in traffic acquisition via TikTok Ads
• Experience working with daily budgets: TikTok Ads: from $250+/day
• Ability to independently create creatives and find effective approaches
• Understanding of metrics: CTR, CPC, CPM, CPA, ROI, ROAS
• Experience in scaling profitable bundles
• Skills in tracking, analytics, and attribution
• Last active traffic pour was no later than 2 weeks ago
• Readiness to provide case studies and statistics