Job Specifications & Details
Role Overview
Seeking an experienced Media Buyer and YouTube Specialist for content promotion targeting CEOs. Your role will involve effective work with key performance indicators and a deep understanding of the target audience.
Key Responsibilities
• Promoting content for CEOs on YouTube• Working with CPA, Meaningful View, and Lead Completion Rate metrics• Analyzing and understanding the psychology of the target audience• Utilizing autonomous strategies (Target ROAS, Max Conversions)
Requirements & Qualifications
• Experience with YouTube ad campaign launches for 1.5+ years• Knowledge of the CPA formula for the CEO segment• Understanding the psychology of the target audience: businessmen, owners• Experience working with autonomous strategies