Job Specifications & Details
Role Overview
Workside is looking for a specialist to develop player retention through CRM strategies, analytics, and effective interactive entertainment mechanics. This role involves deep immersion in user retention processes and optimizing their lifecycle.
Key Responsibilities
• Develop retention strategies and lifecycle communications• Launch CRM campaigns (push, email, in-app)• Segment players and personalize offers• Analyze the effectiveness of mechanics and identify growth opportunities
Requirements & Qualifications
• 2–3+ years of experience in CRM/Retention in digital entertainment, sports analytics, or consumer products• Experience in creating bonus strategies and lifecycle campaigns• Ability to work with segmentation, A/B tests, and metrics such as LTV, Retention, Churn, ARPU, Bonus ROI• Experience with CRM systems and marketing automation• Working level of English• A plus: experience with in-house CRM, PostHog, SQL• Understanding of VIP programs, tournaments, missions, bonus mechanics• Experience with crypto platforms / live games / crash games