Job Specifications & Details
Role Overview
We are seeking an experienced Mobile User Acquisition Specialist to manage and optimize UAC advertising campaigns within Google Ads. This role involves setting up, launching, and scaling campaigns, along with in-depth analytics to achieve key performance metrics.
Key Responsibilities
• Setting up, launching, and scaling UAC campaigns in Google Ads• Optimizing advertising campaigns based on key metrics: CPI, CR, ROAS• Working with Firebase and MMP systems (AppsFlyer, Adjust) for analytics and attribution• Collaborating with developers to enhance the user funnel• Testing new geos and advertising strategies
Requirements & Qualifications
• Experience in the interactive entertainment vertical or related niches is a plus• Understanding of ASO fundamentals and the role of app store optimizations for UAC• Skills in working with proxy services and tools for bypassing blocks• Experience in creating reports using Excel / Google Sheets