Job Specifications & Details
Role Overview
LEGENDS Team is a leading media buying team within a large holding company specializing in affiliate marketing. Our holding unites over 1000 professionals working across Tier-1/2/3 markets. We are currently scaling our Facebook, Google, and TikTok operations and are looking for an experienced Performance Marketing Media Buyer who has experience managing significant budgets ($30,000+) and is ready for growth within the holding.
Key Responsibilities
• Develop and implement strategies for launching and scaling advertising campaigns across Facebook Ads, Google Ads, and TikTok in Tier-1/2/3 markets.
• Conduct in-depth analysis of creative performance, audience segments, and placement optimization to achieve maximum ROI.
• Implement a systematic approach to A/B testing various strategies, offers, and landing pages.
• Provide clear technical specifications to the internal design team and ensure the quality of video and static creatives.
• Fully optimize campaigns based on data from trackers (Keitaro, Binom) and internal systems (CPA, EPC, LTV).
• Manage internal team processes, facilitate knowledge sharing, and support the professional development of each media buyer within the unit.
Requirements & Qualifications
• 2+ years of experience in media buying within the interactive entertainment sector (Facebook/TikTok) or interactive entertainment/cryptocurrency (UAC); willingness to be trained on interactive entertainment specifics.
• Deep technical expertise including cloaking, anti-detect browsers, managing various account types, and payment solutions.
• Results-driven mindset: demonstrated success in scaling advertising budgets from $30,000/month for Tier-1/2/3 countries.