Job Specifications & Details
Role Overview
Seeking a Performance Marketing Specialist focused on media buying, primarily for Facebook, but also exploring other traffic sources. This role involves conducting tests, finding and scaling profitable combinations, and optimizing advertising campaigns.
Key Responsibilities
• Conducting tests, finding profitable combinations, and scaling campaigns• Researching and implementing more effective advertising launch schemes• Working towards high volume while maintaining traffic quality• Creating technical specifications for creative development
Requirements & Qualifications
• Experience in traffic acquisition (experience with CIS countries is desirable)• Ability to work in unstable conditions and try new approaches• Skill in identifying target audience pain points• Ability to find new profitable combinations• Knowledge of how to achieve profitability with large budgets