Job Specifications & Details
Role Overview
We are looking for a Performance Marketing Specialist who can effectively work with Meta Ads platforms, test hypotheses, and scale profitable advertising campaigns. If you enjoy analytics, adapt quickly to changes, and want to work in a strong team, we would be glad to meet you.
Key Responsibilities
• Launching, managing, and scaling advertising campaigns on Meta Ads
• Daily analysis of key metrics (CTR, CPC, CPM, CPA, etc.)
• Working to reduce customer acquisition cost and increase media buying volume
• Scaling successful advertising campaigns
• Working with trackers, analytics, and reporting systems
• Monitoring changes in Meta algorithms and implementing new approaches
Requirements & Qualifications
• Experience with Meta Ads from 6 months (for Junior) or 2 years (for Media Buyer)
• Understanding of performance marketing and media buying principles
• Experience with anti-detect browsers (AdsPower, Dolphin Anty, Incogniton, Octo Browser, etc.)
• Understanding of proxies, accounts, Business Manager, and advertising infrastructure
• Skills in analyzing advertising campaigns and making data-driven decisions
• Ability to quickly identify reasons for performance drops and propose solutions
• Experience with trackers (Keitaro, Binom, RedTrack, Voluum, or similar) is a plus
• Responsibility, initiative, and a desire for continuous development
• Ability to work independently and achieve set KPIs