PR Manager & Communications Specialist (Middle / Middle+)

• Develop quarterly PR strategy and a detailed communication plan for the English-speaking direction, considering brand awareness goals. • Form and constantly update the media map by segments: interactive entertainment, business, marketing, tech, HR, and regional platforms. • Plan PR campaigns for website content releases, YouTube show episodes, team promotions, and special projects, synchronizing them with the calendar of news hooks. • Manage the full cycle of media relations: search for new media, prepare and adapt press releases, pitch news, interviews, and expert materials, negotiate terms for paid and barter publications. • Ensure website promotion through obtaining high-quality external publications and organic backlinks, organizing cross-publications, and placing interviews on partner platforms. • Enhance YouTube channel presence: develop PR campaigns for interview releases, seek and implement collaborations, systematically distribute video content through external announcements, summaries, and final reviews. • Promote personal brands of employees: find external platforms for guest articles and interviews, organize expert comments and columns for international B2B publications. • Build partnership relations: conclude media partnerships with key interactive entertainment conferences, implement content partnerships, barter deals, and joint special projects. • Monitor publications and conduct analytics: track mentions, record reach and traffic using PR services (Mention, Google Analytics, and similar), prepare monthly KPI reports. • Participate with the content team and targetologists in generating creative marketing ideas that enhance PR effect and media recognition. • Ensure the achievement of key metrics: growth of brand mentions in B2B sources and social networks, increase in the number of articles/comments in target media, number of concluded partnerships, and published expert materials.

• English language proficiency at C1 level (written and spoken). • Relevant experience in B2B PR / media relations of 1+ year (experience in the interactive entertainment sector is a plus). • Understanding of PR tools and PR services for tracking analytics (earned, owned, and paid media / Google Analytics, Mention, etc.). • Existing connections in the interactive entertainment industry (will be an advantage). • Understanding of SEO principles and the role of PR. • Experience in promoting content or media projects. • Experience in organizing interviews, columns, and expert publications. • Experience working with international media editorial teams.