Job Specifications & Details
Role Overview
The PR Manager will be responsible for creating and executing PR campaigns to promote the product within the digital entertainment sector. This role involves generating news hooks, viral mechanics, and digital activations around the brand, as well as coordinating large-scale activities.
Key Responsibilities
β’ Create and implement PR campaigns to promote the product in the digital entertainment sector
β’ Generate news hooks, viral mechanics, and digital activations around the brand
β’ Launch UGC campaigns, giveaway activities, social mechanics, and collaborations
β’ Coordinate mass activations: TikTok / Reels activities, giveaways, community events
β’ Participate in the development of creative marketing ideas in collaboration with the SMM and marketing team
β’ Prepare content: announcements, PR materials, storytelling, texts for social networks and media, activation scripts
β’ Copywriting: creating news hooks, longreads, texts for media
β’ Work with the digital community and strengthen brand presence on social networks
β’ Seek unconventional ways to gain reach and engage the audience
Requirements & Qualifications
β’ PR work experience of 1+ year (B2C)
β’ Availability of a PR portfolio
β’ Understanding of digital strategies and experience with social networks (LinkedIn, Telegram, Instagram)
β’ Skills in organizing PR activities and interacting with contractors
β’ Understanding of social media trends and internet culture
β’ Candidates without experience in digital entertainment are considered