Job Specifications & Details
Role Overview
We are seeking an experienced Product Marketing Manager (B2B) to join our team in the interactive entertainment industry. This role offers fully remote work from the EU or Serbia, focusing on go-to-market strategies and product positioning.
Key Responsibilities
• Define Ideal Customer Profile (ICP), segmentation, positioning, and value propositions• Plan and execute Go-To-Market (GTM) strategies• Conduct customer and market research• Create sales enablement materials• Collaborate with Product, Marketing, and Sales teams
Requirements & Qualifications
• Experience in Product Marketing or B2B Marketing• Experience with product launches and GTM execution• Background in tech, interactive entertainment, fintech, SaaS, or affiliate marketing is a plus