Job Specifications & Details
Role Overview
Managing and overseeing the marketing plan, calculating promotional budgets, and preparing advertising campaigns.
Key Responsibilities
• Data collection, concept development, calculation of Key Performance Indicators (KPIs), conditions, and effectiveness criteria for promotions. • Evaluating campaign results and leveraging the capabilities of interactive entertainment platforms.
Requirements & Qualifications
• 3+ years of experience in the digital entertainment industry, understanding bonus mechanics and user behavior. • Proficient in Excel/Google Sheets; BI tools knowledge is a plus. • Conversational English, ability to work with AI tools. • Analytical thinking, attention to detail, and responsibility.