Job Specifications & Details
Role Overview
The company is seeking an experienced Promo Manager to effectively launch and analyze advertising campaigns.
Key Responsibilities
β’ Plan and execute promotional campaigns for the poker product, including tournaments, rake races, leaderboards, etc.
β’ Develop rules, prize structures, and marketing materials such as email texts, banners, and promotional pages.
β’ Segment players and configure CRM campaigns.
β’ Analyze campaign results, including retention, ARPU, and ROI, to optimize mechanics.
β’ Coordinate efforts with product development, support, and compliance teams.
Requirements & Qualifications
β’ Over 3 years of experience in interactive entertainment, poker, or gaming marketing.
β’ Understanding of poker formats and promotional mechanics.
β’ Strong analytical skills and proficiency in Excel.
β’ Knowledge of SQL or business intelligence tools is a plus.
β’ Experience with CRM and email marketing.
β’ Working proficiency in English.