Job Specifications & Details
Role Overview
We are seeking an experienced Retention and CRM Manager to join our dynamic team in the digital entertainment industry. This role involves developing and executing strategies to enhance customer loyalty and optimize their lifecycle.
Key Responsibilities
• Develop and manage bonus systems and promotional campaigns• Create and implement personalized offers for customers• Analyze the effectiveness of marketing campaigns and conduct A/B testing• Optimize customer retention strategies based on data
Requirements & Qualifications
• Experience as a Retention Manager or CRM Manager for 1.5+ years• Experience with bonus systems, promotions, and personalized offers• Ability to analyze campaign effectiveness and work with A/B testing• Analytical mindset• Knowledge of Customer.io is desirable