Job Specifications & Details
Role Overview
We are looking for a strong Retention / CRM Manager who not only launches mailings but also builds effective CRM mechanics, has advanced experience with Customer.io, and understands how to retain players in the digital entertainment industry.
Key Responsibilities
• Fully manage the CRM direction in Customer.io: segments, attributes, events, campaigns, and complex trigger chains.• Launch and optimize communications via Email, SMS, Web Push, and APK Push.• Develop bonus campaigns, player retention, and reactivation scenarios.• Analyze results, conduct A/B tests, and continuously improve the effectiveness of CRM communications.• Work with player segmentation based on behavioral and financial data.
Requirements & Qualifications
• 2+ years of experience as a Retention / CRM Manager in the digital entertainment industry.• Excellent knowledge of Customer.io: segmentation, trigger scenarios, profile attributes, Broadcast campaigns, Liquid.• Understanding of Customer.io data architecture (identify, track, attribute storage).• Experience working with Tier-2/Tier-3 GEOs.• Understanding of key retention metrics: LTV, ARPU, Churn Rate, DAU/MAU.• Plus points: experience with Uzbekistan, Kazakhstan, and Azerbaijan markets, experience setting up APK Push, understanding of bonus mechanics in online digital entertainment platforms, experience building reactivation chains from scratch.