Job Specifications & Details
Role Overview
An international digital entertainment project is seeking a Retention / CRM Manager who can build CRM mechanics, work deeply with Customer.io, and understands how to increase user retention and key product metrics.
Key Responsibilities
• Manage the CRM direction in Customer.io: segments, attributes, events, campaigns, and trigger chains;• Launch and optimize Email, SMS, Web Push, and APK Push communications;• Develop bonus campaigns, retention, and reactivation scenarios;• Analyze results, conduct A/B tests, and improve CRM funnels;• Work with user segmentation based on behavioral and financial data.
Requirements & Qualifications
• 2+ years of experience as a Retention / CRM Manager in digital entertainment;• Advanced knowledge of Customer.io (segmentation, Broadcast, Liquid, triggers, profile attributes);• Understanding of Customer.io data architecture (identify, track, attributes);• Experience working with GEO Tier-2 / Tier-3;• Understanding of LTV, ARPU, Churn Rate, DAU/MAU metrics.Nice to have:• Experience with the markets of Uzbekistan, Kazakhstan, and Azerbaijan;• Experience setting up APK Push;• Understanding of bonus mechanics for interactive entertainment platforms;• Experience building reactivation chains from scratch.