Job Specifications & Details
Role Overview
We are a product actively developing in the CIS and Russian markets within the interactive entertainment vertical. Our company is focused on achieving measurable results, developing proprietary technologies, and making data-driven decisions. We are currently seeking a specialist to manage player retention and the bonus system. You will be responsible for conceptualizing promotions, calculating their financial mathematics, segmenting the customer base, and overall retention strategy management.
Key Responsibilities
• Bonus System and Promotions: Conceptualizing and launching promotional activities; calculating bonus mathematics; maintaining and updating the promotional calendar.
• Retention and Database Management: Player segmentation; developing and optimizing retention scenarios; identifying LTV growth points and reducing Churn Rate.
• Task Setting and Control: Formulating clear technical specifications for the Junior CRM specialist; verifying correct settings before launching promotions.
• Results Analytics: Evaluating the effectiveness of launched bonuses and retention campaigns; adjusting mechanics based on data.
Requirements & Qualifications
• Experience: 1+ year in a Bonus / Retention / CRM Manager role within the interactive entertainment industry in the Russian market.
• Mathematics: Understanding of bonus economics.
• Database Management: Experience in user segmentation and working with CRM systems.
• Analytical skills.
• Systemic Approach: Ability to formulate clear technical specifications for a junior specialist and monitor their execution.