Job Specifications & Details
Role Overview
An international digital entertainment company is seeking a Retention Manager to be responsible for user retention, developing loyalty programs, and launching gaming mechanics. This role is suitable for a specialist with experience in the interactive entertainment industry and strong analytical skills.
Key Responsibilities
• Develop and launch retention campaigns;• Segment players and analyze their behavior;• Calculate the economics of promotions and evaluate their effectiveness;• Launch A/B tests and validate product hypotheses;• Analyze key product metrics: MAU, DAU, LTV, ARPU, RR, GGR, NGR;• Research the market, competitors, and successful gaming mechanics;• Develop loyalty and user engagement programs.
Requirements & Qualifications
• Experience working in the interactive entertainment industry;• Experience launching tournaments, missions, quests, lotteries, jackpots, or bonus mechanics;• Understanding of gamification principles, game cycles, and user motivation;• Strong analytical skills and ability to make data-driven decisions;• Experience with Tableau, Power BI, Google Data Studio, or similar BI tools.• Plus points: Experience with CRM and retention mechanics;• Experience conducting product experiments;• Understanding of the economics of gaming products and the impact of promotions on business metrics.