Job Specifications & Details
Role Overview
We are looking for an experienced Retention Manager to work with sports entertainment products. This role involves developing and implementing strategies to enhance user loyalty and reduce churn.
Key Responsibilities
• Launching and managing retention, CRM, and promotional campaigns. • Player segmentation and analysis of user behavior. • Working with CRM platforms. • Writing clear technical specifications for various teams.
Requirements & Qualifications
• Experience in the digital entertainment industry for 1-2 years. • Understanding of sports analytics products, sports events, and betting types. • Experience in launching retention, CRM, or promotional campaigns. • Skills in player segmentation and user behavior analysis. • Understanding of key metrics: retention rate, churn, LTV, ARPU, GGR, NGR, turnover, bonus cost, ROI. • Experience with CRM platforms. • Ability to write clear technical specifications for designers, developers, CRM, and content teams. • English language proficiency at B2 level or higher.