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Confidential Operator

Senior CRM Manager

RemoteWorldwide2 viewsPublished: July 11, 2026

Job Specifications & Details

Role Overview

Seeking an experienced Senior CRM Manager with a background in interactive entertainment to develop the CRM strategy, launch marketing campaigns, and enhance user retention across international markets.

Key Responsibilities

• Develop and implement CRM strategies, launching effective campaigns • Conduct audience segmentation, A/B testing, and in-depth analysis of CRM metrics • Collaborate closely with Product, Marketing, Promo, and Analytics teams

Requirements & Qualifications

• Minimum 1 year of CRM experience within the digital entertainment industry • Strong understanding of RFM analysis, Retention, LTV, GGR, and ROI metrics • Proven experience with CRM platforms and proficiency in Excel / Google Sheets