Job Specifications & Details
Role Overview
An international digital entertainment holding operating in Tier-1 markets. The company's ecosystem includes its own online brands, a platform for launching and managing interactive entertainment projects, as well as solutions in development, payments, and interactive products.
Key Responsibilities
• Set up and maintain trigger communications: technical emails/SMS, segmented chains• Create and update promotional campaigns• Assemble bonuses, tournaments, wheels of fortune, and lotteries in the back office• Monitor retention metrics and launch promotions based on them• Analyze campaign results and set tasks for analytics
Requirements & Qualifications
• 2+ years of experience in CRM / Retention in the digital entertainment industry• Practical experience launching multichannel campaigns in Customer.io (email, push, SMS, in-app)• Ability to segment and personalize for different player categories• Understanding of retention and monetization metrics: LTV, churn, ARPU, ARPPU• Skill in campaign analysis, working with reports and A/B tests• Attention to detail, systematic approach, ideas for engagement• Confident work with AI (Claude, ChatGPT)• English B2 or higher• Basic Figma skills