Visa Relocation
Full Sponsorship
Job Specifications & Details
Role Overview
We are an international product company in the digital entertainment sector, actively expanding in Tier-1 and LATAM markets. We are looking for a Senior CRM & Retention Manager to elevate our CRM department. This role is not just about scheduling newsletters; we seek an individual who can influence player retention strategy, propose new mechanics, test hypotheses, and develop CRM into a full-fledged business function.
Key Responsibilities
• Develop player retention and reactivation strategies across all lifecycle stages;• Design and launch automated CRM scenarios (Welcome, Retention, Reactivation, Upsell, etc.);• Segment players by behavior, activity, value, and lifecycle (RFM, VIP, LTV);• Develop personalized communications, bonus mechanics, promotions, and gamification elements;• Plan CRM campaigns and test new hypotheses;• Analyze the effectiveness of CRM activities (Retention, ARPU, LTV, Open Rate, CTR, CR, ROMI, etc.) and identify growth opportunities;• Work closely with Product, Marketing, VIP, and Analytics teams;• Influence the development of CRM processes and propose new solutions.
Requirements & Qualifications
• 3+ years of experience as a CRM / Retention Manager in digital entertainment;• Deep understanding of player lifecycle, retention, and CRM metrics;• Experience with CRM platforms (Smartico, Optimove, Emarsys, Braze, or similar);• Practical experience in segmentation, automation, and personalization of communications;• Ability to make data-driven decisions and independently manage the CRM direction;• English — Upper-Intermediate (B2) or higher.Advantages:• Experience working with LATAM;• Knowledge of Spanish, German, or Greek;• Experience in building CRM strategy and developing the retention function.