Job Specifications & Details
Role Overview
Seeking an experienced Senior PPC Media Buyer to independently launch and manage Google Ads campaigns for an in-house interactive entertainment product. The candidate will be responsible for GEO and competitor analysis, search demand and semantics analysis, developing Search campaign structures, testing ads, and scaling successful strategies.
Key Responsibilities
• Independently launch and manage Google Ads campaigns
• Analyze GEOs, competitors, search demand, and semantics
• Develop the structure of Search campaigns
• Test ads, keywords, offers, and landing pages
• Set up and control conversion tracking
• Work with analytics, trackers, and advertising infrastructure
• Monitor key metrics and prepare recommendations for improving results
• Find effective strategies and scale them
• Participate in product development and propose hypotheses to increase advertising effectiveness
Requirements & Qualifications
• 2+ years of experience with Google Ads in the interactive entertainment sector
• Proven experience in launching and scaling campaigns in Tier-1 GEOs, primarily European countries
• Practical experience with AdsPower and Keitaro
• Deep understanding of Search advertising, account structure, semantics, and campaign optimization
• Ability to work with analytics, conversions, and tracking
• Readiness to independently build the Google Ads direction on a new project
• Ability to make data-driven decisions and be responsible for results
• Willingness to provide relevant confirmed case studies and elaborate on approaches, budgets, and results