Job Specifications & Details
Role Overview
We are looking for an SMM Manager for the sports division of a digital sports entertainment project with a local license in Uzbekistan. The project is actively scaling, involving large public pages, integrations with bloggers, and content centered around sports, memes, and current trends.
Key Responsibilities
• Manage and develop Telegram, Instagram, TikTok, YouTube Shorts, and Facebook channels;• Develop content plans and SMM strategies;• Create content focused on football, boxing, MMA, and local sports;• Generate ideas for Reels and Shorts: scenarios, hooks, headlines, subtitles;• Analyze metrics such as ER, reach, engagement, and shares;• Prepare technical specifications for designers and video editors;• Work with news hooks, trends, and viral content;• Maintain the brand's tone of voice and adapt communication for the local audience.
Requirements & Qualifications
• Experience as an SMM Manager in a company or digital project;• Ability to build content strategies and manage content plans;• Strong copywriting skills in Uzbek;• Understanding of Instagram, TikTok, Telegram, and Shorts content mechanics;• Skills in basic social media analytics;• Passion for sports and understanding of sports trends;• Understanding of the cultural code and specifics of the Uzbekistan audience;• Uzbek language — native, Russian or English — working proficiency;• Portfolio with relevant projects.Nice to have:• Experience in interactive entertainment or sports analytics;• Experience working with sports public pages;• Familiarity with viral content and sports media.