SMM Specialist

• Managing social media networks and groups with a sports focus. • Developing content plans and content strategies. • Writing regular, engaging, and sales-oriented posts. • Working with content to increase reach, activity, conversion, and audience monetization. • Analyzing content effectiveness and key performance indicators. • Testing various formats, themes, and approaches, and drawing conclusions based on data. • Monitoring competitors and trends in sports content and the interactive entertainment industry.

• Excellent writing skills, literacy, and the ability to create concise and captivating texts. Ability to adapt communication style to the audience, write clear and engaging texts without unnecessary 'fluff', holding the reader's attention from the first lines. • Understanding the commercial aspect of SMM. It is important to understand how content influences engagement, traffic, conversion, and ultimately sales and audience monetization. • 2+ years of experience in SMM. Practical experience in independently managing social media is essential: from forming a content plan and preparing publications to analyzing results and adjusting strategy. • Experience in the interactive entertainment industry or managing sports-related public pages/communities. A good understanding of the specifics of the sports audience, its interests, and behavior will be a significant advantage. Candidates with a strong SMM background from related niches will also be considered. • Understanding of key SMM metrics and ability to work with analytics. It is important to be able to evaluate content effectiveness not only by the number of likes and subscribers but also by more significant indicators: reach, engagement, traffic, conversion, and other KPIs. • Ability to independently propose ideas and test hypotheses. We need someone who can find interesting topics, formats, and mechanics, test them, and draw conclusions based on the results. • Experience working with a sports audience is a significant plus. Experience managing Telegram channels, public pages, or other communities related to sports or sports content, and understanding what content truly generates interest and engagement among such an audience, is especially valued.