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Job Specifications & Details
Role Overview
We are looking for a strong SMM Team Lead / Senior SMM for a sports entertainment project. This role is suitable for both an experienced team lead and a senior specialist ready to manage the direction and influence brand development.
Key Responsibilities
• Manage the SMM direction in B2C and B2B;• Formulate content plans, Tone of Voice, and the brand's visual style;• Assign tasks to the team: content, design, contractors;• Launch promotional campaigns, contests, tournaments, and special projects;• Analyze content effectiveness and test new hypotheses;• Collaborate closely with marketing, product, PR, and design teams;• Develop brand social media presence and enhance audience engagement.
Requirements & Qualifications
• 2+ years of experience in SMM / PR within digital entertainment or sports analytics;• Experience managing a team or contractors;• Understanding of B2C and B2B communications;• Proficient with Meta Ads / Ads Manager;• Skills in analytics, reporting, and content planning;• Understanding of SMM's impact on GGR, deposits, and registrations;• Experience working with various GEOs and understanding audience specifics;• Strong copywriting, keen observation, and an analytical approach.