Job Specifications & Details
Role Overview
We are an international marketing agency that helps digital entertainment brands scale through streamers, bloggers, and KOLs worldwide. We are looking for a strong Team Lead in Influencer Marketing who can not only manage key partnerships but also build and develop a team of managers.
Key Responsibilities
• Form and develop a team of Influencer Marketing managers (hiring, onboarding, training)• Build a strategy for working with streamers, bloggers, and KOLs in various markets• Control the team's pipeline: search, negotiations, launch of integrations• Set and track team KPIs (ROI, ROAS, CPA, FTD, NGR, etc.), analyze campaign effectiveness• Manage the overall budget for the direction, distribute it among the team, and scale successful placements• Act as an escalation point for complex partnerships and negotiations• Interact with related teams (marketing, product, compliance) and report results to management
Requirements & Qualifications
• 3-4 years of experience in Influencer Marketing, including 1+ year as a team lead/head of direction• Experience in digital entertainment / interactive high-load digital products• Proven experience in team management (hiring, motivation, development)• Deep knowledge of YouTube, TikTok, Kick, Twitch, Telegram, X, Instagram, Discord• Strong analytical skills and ability to work with budgets• Own network of contacts among top influencers and agencies is a big plus (tier 1.2.3 - excluding CIS)