Job Specifications & Details
Role Overview
We are seeking an experienced Team Lead for Performance Marketing to develop a new direction in the digital entertainment sector. Initially, you will independently launch and test performance marketing strategies, working with Facebook traffic and app funnels. After the probation period, you will build and lead a media buying team, scaling successful campaigns and establishing operational processes.
Key Responsibilities
• During the probation period (1-3 months): independently launch and test digital entertainment performance marketing strategies;• Work with Facebook traffic and app funnels;• Test infrastructure and approaches;• Analyze results and identify scalable solutions;• Collaborate with founders on vertical development;• After the probation period: form and develop a media buying team;• Scale successful campaigns;• Establish processes and manage the team.
Requirements & Qualifications
• Experience in the digital entertainment sector in a similar role;• Strong hands-on experience with Facebook traffic;• Experience working with app funnels / app-flow;• Understanding of working with iOS / Android applications;• Practical experience launching campaigns via apps / pre-lands;• Understanding of: how to scale app traffic acquisition, which products and approaches are effective, how rentals, white-label solutions, and in-house development work;• Experience with budgets and analytics;• Independence and proactivity;• Advantage: experience working with product;• Proven real-world experience in digital entertainment with Facebook + Apps and a desire to build a new direction.