Job Specifications & Details
Role Overview
Seeking an experienced Team Lead Performance Marketing to manage a team of media buyers and optimize traffic acquisition processes via TikTok Ads for fintech and entertainment platform projects.
Key Responsibilities
• Leading a team of media buyers: setting goals, monitoring execution, development, and motivation.• Organizing and optimizing traffic acquisition processes via TT ADS.• Generating and scaling profitable traffic with your own team of buyers.• Analyzing the effectiveness of advertising campaigns, implementing new strategies and tools.• Interacting with internal and external partners to achieve KPIs.
Requirements & Qualifications
• Experience managing a team of media buyers/user acquisition specialists for 3+ years.• Deep understanding of the principles and specifics of working with traffic for projects in fintech and entertainment platforms.• Practical experience with TT ADS.• Analytical skills, ability to make data-driven decisions quickly.• Readiness to provide proof of results.