Job Specifications & Details
Role Overview
Seeking an experienced Team Lead in Performance Marketing with a deep understanding of Meta Ads to manage a team and scale advertising campaigns within the interactive entertainment sector. This role involves active participation in strategy development and achieving high performance metrics.
Key Responsibilities
• Managing a team of media buyers (5+ people) • Scaling advertising campaigns, particularly in the Canada GEO • Achieving high ROAS and other product metrics
Requirements & Qualifications
• 3+ years of experience in performance marketing (Meta) within the interactive entertainment sector • Experience managing a team of 5+ people • Successful cases of scaling Canada GEO with budgets from $300k per month • Deep understanding of Meta Ads, analytics, ROAS, and product metrics • Desire to grow into a Head of Performance Marketing role (a plus) • Experience scaling spend to $1M+ per month (a plus)