Job Specifications & Details
Role Overview
Seeking an experienced Middle/Senior TikTok Media Buyer to manage large budgets in the Fintech & Entertainment sector. You will be responsible for launching, optimizing, and scaling advertising campaigns, as well as continuously testing new approaches and creatives.
Key Responsibilities
• Launching, in-depth optimization, and scaling of advertising campaigns on TikTok• Continuous testing of new bundles, approaches, and creatives• Analyzing key metrics (CPL, CRG, ROI) and working to improve performance indicators• Effectively managing advertising budgets up to $1M+• Interacting with technical and design departments for funnel implementation
Requirements & Qualifications
• Current practical experience working with TikTok as a traffic source• Experience in Fintech & Entertainment verticals for 1+ year• Ability to find, test, and scale profitable bundles• Deep understanding of traffic acquisition processes and analytical thinking• Focus on the end result and readiness to work with large volumes