Job Specifications & Details
Role Overview
We are looking for an experienced Traffic Lead to manage user acquisition. This role involves overseeing contractors and advertising channels, as well as analyzing campaign effectiveness. You will collaborate with the internal team and external executors to achieve set goals.
Key Responsibilities
• Managing user acquisition, including overseeing contractors and advertising channels. • Analyzing the effectiveness of advertising campaigns. • Collaborating with the internal team and external executors.
Requirements & Qualifications
• Experience as a Traffic Manager / Lead with contractor management. • Knowledge of advertising channels: Yandex.Direct, VK, Telegram, performance marketing, Avito. • Proficient in CPL, CPA, ROI/ROMI metrics and unit economics principles.