Job Specifications & Details
Role Overview
We are seeking an individual to manage the launch and optimization of advertising campaigns within Google UAC, aiming to enhance the overall efficiency of traffic acquisition for our digital entertainment projects.
Key Responsibilities
• Launching and optimizing advertising campaigns in Google UAC. • Improving the overall efficiency of traffic acquisition.
Requirements & Qualifications
• Experience with Google UAC for 1.5+ years. • Current experience working within the interactive entertainment vertical (experience with LATAM is a significant advantage). • Proven track record of profitable case studies. • Ability to analyze statistics and promptly identify areas for growth. • Strong understanding of key metrics and experience in optimizing advertising campaigns to meet KPIs. • Experience in testing hypotheses, bundles, creatives, and scaling successful strategies. • Demonstrates responsibility, independence, and a strong results-oriented approach.