Job Specifications & Details
Role Overview
We are seeking a specialist to manage the launch and optimization of advertising campaigns in Google UAC, aiming to enhance the overall efficiency of user acquisition.
Key Responsibilities
• Launching advertising campaigns in Google UAC
• Optimizing advertising campaigns in Google UAC
• Improving overall traffic acquisition efficiency
Requirements & Qualifications
• 1.5+ years of experience with Google UAC
• Current experience in the digital entertainment industry (experience with LATAM is a plus)
• Proven track record of profitable cases
• Ability to analyze statistics and quickly identify growth opportunities
• Strong understanding of key metrics and experience optimizing advertising campaigns to meet KPIs
• Experience in testing hypotheses, bundles, creatives, and scaling them
• Responsibility, self-reliance, and a results-oriented approach